Top Story

e4m_logo.png

Home >> Advertising >> Article

TOI looking to add another agency to its roster

30-June-2006
Font Size   16
Share
TOI looking to add another agency to its roster

The Times of India Group is in the midst of adding another agency to its existing roster of agencies. It is learnt from sources that a review is being done currently to bring in a creative agency to work specifically on the soon to be launched ‘Delhi Mirror’. To put things in perspective, Leo Burnett is the creative agency for ‘Mumbai Mirror’.

The new agency is expected to take care of the creative business as most of the media buying and selling is handled by TOI’s in-house team.

When exchange4media contacted Rahul Kansal, Brand Director, The Times of India, he said, “It is true that we are looking to strengthen our creative team by adding another agency to our repertoire. However, this move is not targeted at any particular product. The appointed agency will work across the brand including new products and the existing one as and when required.”

Elaborating on what Times Group was looking for, Kansal said, “Our decision has never been agency specific but always been guided by individual talent behind the agency, be it our choice of Shop because of Freddy Birdy and Naved Akhtar, K-Factor because of Shivjeet Kullar, Leo Burnett because of Agnello Dias (he has since moved to JWT) and Bates Enterprise because of Mohammad Khan.” It may be added here that after Dias moved to JWT, the thematic brand communication duties for The Times of India has moved to Fortune Communications, which is JWT’s second agency.

Kansal, however, was not ready to divulge further details, saying the development was still at a nascent stage. But he added that a decision on the new agency was likely to happen within 7-10 days. As for the total spend on advertising, he refused to put a figure saying that the bulk of the advertising would focus on print and would be placed in various Times Group publication and properties.

Also see:

Times Group set to launch ‘Delhi Mirror’, hires Kamlesh Singh as Editor

http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=1&news_id=21604&tag=16331&search=y

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education