Digital services company, TO THE NEW Digital, has announced that CARE India has chosen it as a Digital AOR. The company will lead digital marketing initiatives for CARE India, with a special focus on building youth constituency.
Principally, TO THE NEW Digital will work towards strengthening brand awareness and engagement for CARE India and will be responsible for advertising, social media, content creation and website development for the client. According to the press release, the focus is to follow a clutter breaking, innovative content led approach to educate people and encourage them to actively participate in the upliftment of communities.
Deepak Mittal, CEO, TO THE NEW Digital, said, “We are really excited to partner with CARE India. We have been entrusted to manage all digital marketing efforts to support CARE India’s long-term strategy of strengthening its brand by enhancing donor’s interactions. Our team at TO THE NEW Digital has global exposure in digital media that makes us uniquely equipped to bring innovative and integrated solutions to serve CARE India.”
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions