Digital services company, TO THE NEW Digital, has announced that CARE India has chosen it as a Digital AOR. The company will lead digital marketing initiatives for CARE India, with a special focus on building youth constituency.
Principally, TO THE NEW Digital will work towards strengthening brand awareness and engagement for CARE India and will be responsible for advertising, social media, content creation and website development for the client. According to the press release, the focus is to follow a clutter breaking, innovative content led approach to educate people and encourage them to actively participate in the upliftment of communities.
Deepak Mittal, CEO, TO THE NEW Digital, said, “We are really excited to partner with CARE India. We have been entrusted to manage all digital marketing efforts to support CARE India’s long-term strategy of strengthening its brand by enhancing donor’s interactions. Our team at TO THE NEW Digital has global exposure in digital media that makes us uniquely equipped to bring innovative and integrated solutions to serve CARE India.”