Top Story


Home >> Advertising >> Article

To avoid conflict of interest, LIC empanels Rediffusion DY&R’s sister concern Everest

Font Size   16
To avoid conflict of interest, LIC empanels Rediffusion DY&R’s sister concern Everest

There is some more action over the empanelment of agencies for Life Insurance Corporation’s Rs 125-crore creative duties. The agency involved in the initial process of business was Rediffusion DY&R. However, owing to the fact that it is already handling the creative responsibilities of ING Vyasa, an insurance player, as also LIC’s requirement of exclusivity, the presentations were taken forward by sister concern Everest on the recommendation by Rediffusion DY&R. As a result, the fourth agency LIC has empanelled is Everest. The other three are Mudra, FCB Ulka and JWT as already reported.

To put things in perspective, LIC had called for a creative pitch in May 2004. Of the agencies that responded, thirteen were shortlisted and subsequent pitches were called until a final round of presentations in late August 2004. LIC finalised the four agencies around 12 days ago. The respective agencies have begun work on the business.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...