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TNS unveils future strategy, to focus on delivering business insights to clients

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TNS unveils future strategy, to focus on delivering business insights to clients

TNS, a leading global provider of market information, has announced its future strategy focused on delivering business insights to clients. The strategy would lay stress on bringing about organisational changes for the company to deliver improved service for clients, stressed David Lowden, the new CEO of TNS.

Speaking at the TNS annual global management conference in Lisbon, Lowden said, “TNS recognises the increasingly complex needs of its global clients and sectors – and the value that TNS can deliver through its leading international network and partnerships. For the next five years, the priority is client service, and we are making organisational changes to drive this. For the TNS global network, this means building global partnership account teams, developing an international project management group and launching a strategy focused on innovation, which is reflected in the appointment of Pedro Ros as Managing Director, Global Clients and Sectors, within the TNS custom business. Across the TNS network, Stephen Factor will head the newly formed Consumer sector, while Mike Penford will take on the new role of Director for Global Sales and Development.”

“We remain committed to build upon our successful syndicated services through Worldpanel, offering clients insight and understanding into consumer purchasing and usage behaviour through our global consumer panels. We will pursue advertising monitoring opportunities through our Media Intelligence sector and will continue to invest in added value services in news monitoring and media planning in major markets around the world. Through our Television and Radio Audience Measurement sector, we will build upon opportunities provided by the expansion of digital broadcasting,” Lowden added.

His approach involves strengthening TNS’ service offering around four core principles – client orientation; service excellence and cost efficiency; expertise and innovation; and people development. These will be implemented through changes to global and regional business sectors – in both cases, driving towards stronger global partnerships, shared objectives and best practice to provide clients with added-value business insights.

Elaborating more on the organisational changes, Lowden, said, “Our regional custom business remains a major priority area within the company and will be organised around three regions – North America, Europe and three sub-regions within Asia Pacific, Latin America and the Middle East and Africa (AP, LA, MEA). Bruno Hoetzel will take on the new role of Managing Director, Europe, while Jamie Hall will have the responsibility for leading AP, LA, MEA, markets with significant growth potential. As part of these changes, Trevor Richards becomes Managing Director of TNS’ UK and Ireland custom business.”

Lowden concluded by saying, “These key appointments will significantly benefit the TNS Group to strengthen client service. I am confident that our new organisational structure will help drive us towards our goal of being recognised as market information’s global leader in delivering value added information and insights that help our clients make more effective business decisions.”


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