The year is going well for TME. It won two media awards at the recently held GoaFest 2007. And now, soon after the agency made the announcements of the Travelocity, Bacardi and Videocon (planning AoR) wins, another account that has just come its way is Legrand India. The business is pegged in the vicinity of Rs 10 crore.
The win comes in the wake of a multi-agency pitch. The other agencies in the fray were ZenithOptimedia, MPG and Network Advertising. The incumbent agency on the business was Motivator.
An official communiqué confirms the development. The year has seen many activities from the agency including the decision to rebrand to TME from The Media Edge, with a focus on offering customised solutions to clients.
Legrand India is a 100 per cent subsidiary of the Legrand Group of France. Legrand is a specialist in products and systems for electrical installations and information network. The company provides solutions ranging from protection, lighting control and connection to home/building automation, communications and industrial products. In effect, Legrand services the universe of residential, commercial, industrial and hospitality segments.