Close on the heels of winning the Triveni Media business, TME Delhi has now bagged DuPont. The account size is estimated between Rs 5-6 crore. DuPont is expected to launch new products this year for which a multimedia activity has been planned.
Confirming the same, Bhavna Jha, General Manager and Delhi Head of TME, said, “DuPont is a leading multinational which is aiming at creating sustainable solutions essential to a better and healthier life. TME has got a rich portfolio of clients across various categories and the DuPont win is an addition to that list. Till now DuPont had been operating through various media agencies. The consolidation of their media business with TME is a step towards structured media solutions and we are happy that we have been chosen to lead the same.”
There was no multi-agency pitch called. TME Delhi was invited directly on board for the media business. Globally, O&M handles DuPont’s creative business.