Top Story


Home >> Advertising >> Article

TME adds Travelocity, Bacardi Martini and Videocon planning AoR to its kitty

Font Size   16
TME adds Travelocity, Bacardi Martini and Videocon planning AoR to its kitty

The Media Edge has added a few new accounts to its kitty. In addition to the recently bagged Travelocity account in Mumbai, TME has also bagged Bacardi Martini in Delhi and the Videocon planning AoR in Mumbai.

While the account size of Travelocity is in the region of Rs 15 crore, details about the business size Bacardi Martini was not available. Bacardi Martini came to TME in January following a pitch presentation. It will handle both planning and buying for the account. The incumbent on the business was Universal McCann (now Lodestar Universal).

In the case of Videocon, the agency has been assigned the entire planning side of the business. As is known, Videocon does its buying in-house.

These are some of the first wins that TME has bagged this year. Speaking on the recently added businesses, Anupriya Acharya, President, TME, said, “We are happy that the year has started on a good note for us and we look forward to the different challenges that each of these businesses brings with them. It helps us in further strengthening our diverse client portfolio. ”

As is known, some of the key accounts handled by TME are Colgate-Palmolive, Parle AoR, Indian Oil, DHL, Tata Motors, LIC, Yahoo!, Elder Pharmaceuticals AoR and Religare, among others. In Mumbai, the agency has been ranked among the top three by the AC Nielsen Media Agency Track.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.