TME has added three more accounts to its client roster in September. The agency has signed up the Indian Overseas Bank account in Mumbai, and FTK Technologies, manufacturers of virtual key boards, and Sleepwell mattress in Delhi. The overall account size of the businesses is not known. The wins were not preceded by any pitch process.
Prior to this, Indian Overseas Bank was in an empanelment structure for its media duties, while FTK Technologies is a new client.
Divya Radhakrishnan, who has recently taken over as President of TME, said, “Last year, we had re-branded ourselves as TME on the platform of ‘Customised Solutions’. This unique proposition made prospective clients take notice of us. Added to this, our patented tool-deck became fully operational and our non-traditional media division ‘TME 360’ has executed some path-breaking ideas for our clients.”
These wins for TME follow the Viacom 18’s Colors account win. In all, 2008 is proving to be a good year for TME. The agency’s Mumbai office added wins like Mount Everest Mineral water – Himalayan (a Tata Company), GMR corporate, PN Writers, kyazoonga.com. TME Delhi notched up Delhi Daredevils, DuPont, Triveni Media (Voice of India), KS Oils. TME Bangalore and Kolkata, too, won Bharat Infrastructure and Senco Gold accounts, respectively.