Top Story


Home >> TREND >> Article

Titan unveils Crown Collection, priced at Rs 1–27 lakh

Font Size   16
Titan unveils Crown Collection, priced at Rs 1–27 lakh

A combination of watch technology and craftsmanship in jewellery is all about the latest Crown Collection of watches by Titan Industries. In an effort to reinforce its image as the premium lifestyle brand, the Indian watch major unveiled its finest and the most spectacular collection so far.

"The collection, an exquisite line of time wear, illustrates the progression of design styles and creativity through these fine, handcrafted masterpieces. The spirit of Titan is expressed in the unique designs of this collection,” said Bijou Kurien, COO, Watches, Titan Industries.

The Crown range has designs for both men and women. With price ranging from Rs 1 lakh to Rs 27 lakh, the collection consists of eight exclusive watches, which can be tailored as per the choice of the buyer. The designs range from a handcrafted pendant watch to a broad diamond-encrusted wristband displaying a diamond-studded dial.

"This collection is inspired by the taste of the discerning buyer and is meant to depict the uniqueness in every individual. These exquisitely crafted pieces are embellished with diamonds and other precious and semi-precious stones to create a dazzling look, contributing to the watch’s special contemporary elegance," expressed Head of Design at Titan, Michael Foley.

Titan Industries, a Tata Enterprise, commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery under the brand name Tanishq. It has a domestic market share in excess of 50 per cent in the organised watch market. Titan reported a turnover of Rs 958.52 crore in watches and jewellery in the year 2003-04.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.