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Titan launches calorie counter 'Cal Track' as a health and lifestyle item

16-April-2005
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Titan launches calorie counter 'Cal Track' as a health and lifestyle item

Titan Industries new lifestyle offering for the health conscious, Cal Track, India's first 24X7 calorie tracker, has received overwhelming response from users since its pilot launch in Bangalore a couple of months ago. It is an electromagnetic device that not only registers the steps taken but also tracks calorie-spends irrespective of whether the user is on the move or at rest in a 24-hour cycle.

This WHO recommended product is the first of its kind in the markets. Similar available products only count the calories burnt while the user is moving. The device has a specially programmed intelligent IC chip that senses user movements and updates values for calories burnt at 30-second intervals. The elegantly designed personal accessory fits comfortably at the waist.

Titan's R&D department worked closely with the Mysore University of Food Science and Nutrition as well as leading dieticians, physicians and nutritionists to develop the Cal Track. It comes with a Food Journal and a diary to keep track of the user's daily calorie consumption.

The company has initially relied on below-the-line communication to market the Cal Track.

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