Top Story


Home >> Advertising >> Article

Titan expected to clock advertising spend of Rs 100 cr

Font Size   16
Titan expected to clock advertising spend of Rs 100 cr

The advertising budget of Titan Industries Ltd is expected to touch Rs 100 crore in the current financial year (2005-06), up from nearly Rs 70 crore in the previous year.

The company claims its watch business accounts for half of the overall advertising spend of the Indian watch industry.

Titan's time division, comprising the watch business, is likely to end the year with an advertising budget of Rs 70 crore, up from Rs 50 crore in the previous year.

"We account for nearly 50 per cent of the total advertising spend by the domestic watch business across media platforms," said Mr Bijou Kurien, Chief Operating Officer, Titan Industries Ltd.

The jewellery division's advertising spend on the Tanishq brand is poised to touch Rs 30 crore this year, up from Rs 20 crore in 2004-05.

Retail chain Tanishq has over 70 stores across 50 cities.

In 2004-05, the company boosted its advertising arsenal by nearly Rs 25 crore, with its spend on the watch business moving up from Rs 36 crore to Rs 50 crore.

Tanishq's advertisement kitty during the last financial year swelled to Rs 20 crore from Rs 12 crore the previous year. During the year, Titan roped in Bollywood star Aamir Khan as its brand ambassador and ran a campaign to support an exchange promotion offer.

Meanwhile, the company has announced Bollywood actor John Abraham as the brand ambassador for its Fastrack sunglasses business.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign