The advertising budget of Titan Industries Ltd is expected to touch Rs 100 crore in the current financial year (2005-06), up from nearly Rs 70 crore in the previous year.
The company claims its watch business accounts for half of the overall advertising spend of the Indian watch industry.
Titan's time division, comprising the watch business, is likely to end the year with an advertising budget of Rs 70 crore, up from Rs 50 crore in the previous year.
"We account for nearly 50 per cent of the total advertising spend by the domestic watch business across media platforms," said Mr Bijou Kurien, Chief Operating Officer, Titan Industries Ltd.
The jewellery division's advertising spend on the Tanishq brand is poised to touch Rs 30 crore this year, up from Rs 20 crore in 2004-05.
Retail chain Tanishq has over 70 stores across 50 cities.
In 2004-05, the company boosted its advertising arsenal by nearly Rs 25 crore, with its spend on the watch business moving up from Rs 36 crore to Rs 50 crore.
Tanishq's advertisement kitty during the last financial year swelled to Rs 20 crore from Rs 12 crore the previous year. During the year, Titan roped in Bollywood star Aamir Khan as its brand ambassador and ran a campaign to support an exchange promotion offer.
Meanwhile, the company has announced Bollywood actor John Abraham as the brand ambassador for its Fastrack sunglasses business.