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Timex unveils new campaign ‘What Next’, launches international collection

03-May-2006
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Timex unveils new campaign ‘What Next’, launches international collection

Timex Watches Ltd, has come up with a new brand campaign ‘Timex – What Next?’ The company also unveiled its new Timex 2006 international collection in the presence of its brand ambassador, Brett Lee, in the Capital on Tuesday.

The new collection unveiled by the company include products like Automatics, Chronographs, Expedition E-Instruments like E-Compass, Expedition Chronographs, Expedition with Vibra Alarm, Digitals like the new Ironman 30-lap and the O.V.A series, which are priced between Rs 1,995 and Rs 9,995.

The campaign, which is expected to go on air between May 10 and May 12, has been directed by international award winning director, Frank Vrogrepp, and presents the new look and feel of the brand, whilst re-emphasising the core brand values of being international, sporty, and fashionable.

The theme of this campaign stems from the idea that interesting people do interesting things and thus, have interesting stories to tell. Kapil Kapoor, Vice-President-Asia and Managing Director, Timex Watches Ltd, said, “Post our successful financial turnaround last year, the company is looking at significantly scaling investments behind both, brand and business. The new brand campaign from Timex is a major step in that direction, which showcases the new look Timex to all our consumers, whilst reinforcing our core brand values. Along with our extensive initiatives in retail and emphasis on bringing new differentiated product collections to the market, I am confident that 2006 will be the year in which Timex excels.”

The new brand campaign will follow a 360-degree approach and will be enhanced by innovative online and out of home campaigns, in store promotions and other consumer initiatives to complete the 360-degree approach to this new look campaign.

The company, which had a market share of 22 per cent at present, aimed to clock around 33 per cent in the next three years, informed Salil Sadanandan, Vice-President- Marketing, Timex Watches Ltd.

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