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Times Now launches entertainment show

Times Now launches entertainment show

Author | exchange4media Mumbai Bureau | Monday, Feb 12,2007 8:49 AM

Times Now launches entertainment show

Times Now, the English general news channel from the Times group and Reuters, has announced the launch of its new daily format show named E-Now, which will be rolled out from today.

Speaking on the launch, Times Now CEO Sunil Lulla said, “entertainment makes news everyday in the country, and Times Now recognises the importance of entertainment to the audience. With E-Now, the channel will further consolidate its leadership position and brings to its viewers the big story from the world of entertainment each night.”

E-Now will feature breaking stories, trend stories and probing stories on entertainment that take place in the country and across the world. The show will be presented in a live format, encapsulating news from Bollywood, Hollywood and the television industry. Positioned as the final word on entertainment news in the country, the show will satiate the demand for authentic and engaging entertainment news.

Editor-in-Chief of the channel Arnab Goswami said “E-Now is racy and newsy. It’s non-preachy, pro-new age, and very liberal in its outlook. Its appointment viewing for the vast audience who is so involved with the world of entertainment.”

Tags: e4m

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