Top Story


Home >> Advertising >> Article

Tim Andree, Vikram Sakhuja, Mike Cooper @exchange4media Conclave 2014

Font Size   16
Tim Andree, Vikram Sakhuja, Mike Cooper @exchange4media Conclave 2014

The exchange4media Conclave 2014 unveiled its theme last week – ‘Marketing: The Future is Technology’. The Conclave, which is taking place in Mumbai on September 30, promises to bring global insights and learnings to the Indian stage, while at the same time giving an understanding of the evolving culture of confluence in India, where traditional methods embrace flourishing realities of interactive content.

The stellar line-up of speakers includes Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc, who will be the Keynote Speaker this year; Vikram Sakhuja, Global CEO, Maxus; Mike Cooper, Worldwide CEO, PHD; and Geetu Verma, Executive Director – Foods & Refreshment, Hindustan Unilever, among many others. The industry leaders will deliberate on all aspects of the Conclave theme of ‘Marketing: The Future is Technology’.

The exchange4media Group hosts its flagship event – exchange4media Conclave – every year in Mumbai and Delhi. The Conclave has grown in stature year after year.
To know more about this year's Conclave, please click below:

Some of the illustrious speakers who have shared their insights at the exchange4media Conclave in the past included Sir Martin Sorrell, CEO, WPP Group; Dominic Proctor, President, GroupM Worldwide; Arnab Goswami, media veteran, news anchor and Editor-in-Chief, Times Now; Arunabh Das Sharma, President, Bennett, Coleman and Co; Anupama Alhuwalia, Vice President - Marketing, India and South West Asia, The Coca Cola Company; Aroon Purie, Founder-Publisher, Editor-in-Chief of India Today & CEO, India Today Group; Nitin Paranjpe, MD & CEO, HUL, and Chitranjan Dar, CEO, ITC Foods to name just a few.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking