Top Story


Home >> Advertising >> Article

TI Cycles creative and media duties up for review

Font Size   16
TI Cycles creative and media duties up for review

TI Cycles, part of the Rs 15,646-crore Murugappa Group and renowned for its BSA and Hercules brands of cycles, has called for creative and media pitch. JWT Chennai is the incumbent creative agency for TI Cycles, while Mindshare handles media buying and planning.

A company source confirmed the news to exchange4media. The final decision is expected in the next 15 to 20 days. The account size could not be ascertained at the time of filing this report; however, reliable sources said that it could be substantial.

TI Cycles has recently set up Track & Trail showrooms in Delhi and Bangalore, where enthusiasts can get a well-rounded experience of purchasing some of the best international brands in cycles, spare parts and accessories, along with technical advice and expertise.

Apart from the two Track & Trail outlets, TI Cycles also has BSA Go showrooms in Delhi, Chennai, Kochi, Vijaywada, Hyderabad, Bangalore, Pune, Noida and Coimbatore. The company is also considering setting up Track & Trail showrooms in Pune, Chennai, and later on in Hyderabad as well.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.