With a successful show in 2004, FICCI is ready with its 2005 offerings. The three-day event this year is scheduled to begin on April 4 in Mumbai. Revolving around the theme 'Entertainment: It's happening in India,' FRAMES 2005 brings together some of the lead national and international names in the media and entertainment arena.
FICCI FRAMES aims at presenting a view on the emerging trends in the Indian entertainment industry. In its sixth year, it has put together a mix of entertainment conglomerates and top corporates from over 500 companies to discuss business and deliberate on their perspectives for the future. The Union Minister for Information and Broadcasting S Jaipal Reddy will inaugurate the event. Valedictory Address will be given by N R Narayan Murthy, Chairman of the Board and Chief Mentor, Infosys Technologies Ltd.
The FICCI team is all geared up for the event and the intention is to make it bigger and better than the previous years. Siddhartha Dasgupta, Additional Director and Head, Entertainment Division, FICCI expresses, "This year the content has undergone change to induce more focus in it. We have specialised tracks on various segments like television, gaming, animation, new media and so on, where we have seen what the new learnings that we bring out for the delegates in various sessions."
According to Dasgupta, FICCI this year, in collaboration with the World Intellectual Property Organisation (WIPO), will have sessions even on subjects like 'Contracts'. "These are aspects that the industry needs to know. The requisites for global review and trading and how to benefit from these are aspects that we aim to bring out through FRAMES."
In 2004, the event had put a few firsts with the Pakistan Entertainment Industry delegation and global gaming players coming to India. The event also saw the institution of animation industry awards and facilitation of Indo-US co-productions. The attendance of FRAMES 2004 went up by 30 per cent.
The Animation Awards (FICCI BAF Awards) continues to be a feature this year also. "This year we have received an overwhelming response to these awards and over 80 per cent entries are from outside India. These points just go on to show how the event has gained momentum internationally," says Dasgupta.
Some of the other highlights this year include plenary sessions which will see the likes of Simon Twiston Davies, CEO, CASBAA, Vivek Couto, Executive Director, Media Partners Asia, Hong Kong, and Scott martin, Sr VP Paramount Studies, John Mierman, President Electronic Steve McCallister, Disney, Clark Cook Bloomberg, Rick Dowey ESPN, addressing the audience.
Apart from these, the event will provide platform for interactive business sessions, case study presentations, technical workshops, market place and company presentations. The business agenda comprises of Animation, Gaming, Mobile Entertainment, New Media: Emerging Opportunities, Broadband and Convergence, Digital Cinema, Television, Print Media and Films amongst others.