Top Story


Home >> Advertising >> Article

Thoughtshop Advertising wins creative mandate for Parle Melody

Font Size   16
Thoughtshop Advertising wins creative mandate for Parle Melody

Thoughtshop Advertising, a Mumbai based 360-degree advertising and communication agency has won the creative mandate for Parle Melody following a multi-agency pitch.

 Driving on its iconic tagline---Melody itni chocolaty kyon hai... Melody khao khud jan jao', the agency in its latest TVC emphasises the rich caramel based layer and chocolate core reminiscing the chocolaty taste. The TVC is conceptualised by Vipin Dhyani, Founder and Chief Creative Director, Thoughtshop Advertising & Film Productions.

Commenting on the association with Thoughtshop, B. Krishna Rao, Deputy Marketing Manager, Parle Products said, "We aim to increase the brand recall through the new communication strategy targeting the youth. The purpose is to create the chocolaty urge by breaking a monotonous situation with a humorous twist. In association with Thoughtshop, we plan to roll out the campaign through TVC, Print and Radio".

"It is always a privilege to work on an iconic brand under the Parle Products umbrella.  Melody's tagline itself reinforces the chocolaty property of the brand, and thus we take the onus to carry forward the brand thought, continuing the legendary quest,” added Dhyani.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business