Thoughtshop Advertising, a Mumbai based 360-degree advertising and communication agency has won the creative mandate for Parle Melody following a multi-agency pitch.
Driving on its iconic tagline---Melody itni chocolaty kyon hai... Melody khao khud jan jao', the agency in its latest TVC emphasises the rich caramel based layer and chocolate core reminiscing the chocolaty taste. The TVC is conceptualised by Vipin Dhyani, Founder and Chief Creative Director, Thoughtshop Advertising & Film Productions.
Commenting on the association with Thoughtshop, B. Krishna Rao, Deputy Marketing Manager, Parle Products said, "We aim to increase the brand recall through the new communication strategy targeting the youth. The purpose is to create the chocolaty urge by breaking a monotonous situation with a humorous twist. In association with Thoughtshop, we plan to roll out the campaign through TVC, Print and Radio".
"It is always a privilege to work on an iconic brand under the Parle Products umbrella. Melody's tagline itself reinforces the chocolaty property of the brand, and thus we take the onus to carry forward the brand thought, continuing the legendary quest,” added Dhyani.