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There was a need to recognise media strategising, says Kalpana Rao

There was a need to recognise media strategising, says Kalpana Rao

Author | Noor Fathima Warsia | Thursday, May 20,2004 7:22 AM

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There was a need to recognise media strategising, says Kalpana Rao

Traditionally it was only creative work that got noticed and rewarded. With media getting complex, media strategy has become an important part of the overall marketing mix, says Kalpana Rao, VP, The Ad Club, with reference to EMVIES.

When EMVIES was given its own entity, separate from that of Abbys, Kalpana Rao was one of the names at the helm of affairs. She has played an important role in nurturing and shaping these awards. She was the Chairperson of the EMVIES committee last year. However, this year Rao's involvement will be more in the judging processes of the awards. more...

Tags: e4m

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