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There are too many scam ads (in India), says BBH Worldwide’s Simon Sherwood

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There are too many scam ads (in India), says BBH Worldwide’s Simon Sherwood

“There are too many scam ads! When creative people don’t care about doing real work well, then the real work is never going to be done well enough. If you want to do scam, it is fine, but when you enter in a creative show, the show should have a separate category for it, called ‘Scam’. So, let’s not pretend,” says Simon Sherwood, Group CEO, BBH Worldwide.


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