The exchange4media group has unveiled the theme for its flagship property - the exchange4media conclave - which is slated to take place on 16th November in Mumbai.
The umbrella theme for the conclave this year is
‘Marketing 4.0 – Building Brand Love with Emotions and Technology’.
Whilst brands and agencies recognise that adapting to ever evolving technology is the only way forward in today’s fast changing communication scenario, there is also a realisation that it is all about communication that talks to consumers in a ‘humane manner.’
Experts globally are emphasising the importance of ‘emotive quotient’ that is the presence of authentic human emotions that connect with consumers.
The communications industry continues to catch up with technology and ever increasing consumer touch points, be it developing new algorithms to predict consumer behaviour, or finding best ways to leverage virtual reality to attract consumers to experience and share their products and services.
There is a growing need for human/emotive quotient whilst crafting communication. The exchange4media Conclave 2016 focusses on how advertisers and agencies can strike a harmonious balance in designing and crafting effective marketing communication that marries human emotions with technology successfully.
The exchange4media Group organises its ﬂagship event exchange4media conclave every year, as an attempt to bring industry stakeholders – corporates, media service brands and media owners - on the same platform to discuss the changing global communication industry, with speciﬁc focus on India.
The keynote speaker for the conclave last year was Sir Martin Sorrell CEO WPP, some of the speakers over the years have included Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc Dominic Proctor, President GroupM Global, Geetu Verma, Executive Director, Foods & Refreshment, Hindustan Unilever, John Sheehy, President, Global Operations, Starcom Mediavest, Michael Wall, Global CEO, Lowe & Partners, Mike Cooper, Worldwide CEO, PHD, Vikram Sakhuja, Global CEO, Maxus and Vishnu Mohan, CEO, APAC Havas Media.