After the much hyped national campaign ‘India Poised’, The Times of India is now concentrating on connecting locally with its target audience. In Kolkata, The Times of India is holding ‘The Kolkata Festival’ from January 28 to February 4, 2007.
Badal Rag, Chief Manager-Brands, The Times of India Group, said, “The whole idea is to celebrate the art, culture, cuisine and the spirit of the city along with the people of Kolkata.”
Events like ‘Cooking Fiesta’ and ‘Around the world in 80 plates’ will have renowned chefs demonstrating exciting recipes. ‘Times of Youth Challenge’ will have colleges across the city participating in different genres of music competition with performances by Krosswindz, Greenox and Sonu Nigam.
There will also be a Times Property and Interior Fair, a colouring festival for kids, puppet shows and several such activities.