The Social Street launches Retail Practice; hires top talent from Cheil Communications

The Social Street launches Retail Practice; hires top talent from Cheil Communications

Author | Priyanka Mehra | Monday, Aug 03,2015 8:23 AM

The Social Street launches Retail Practice; hires top talent from Cheil Communications

“The Social Street” (TSS), headed by advertising honchos Pratap Bose, ex-COO DDB Mudra and ex-CEO O&M, and Mandeep Malhotra, ex-Executive Director DDB Mudra, announced the launch of its Retail practice.

In a brief discussion at TSS’s Mumbai office, Bose said that the Retail market in India is rapidly evolving but yet at a very nascent stage where retail is more of an art rather than a science, and brands are under increasing pressure to get more out of their investments in retail, and that’s where, we at TSS have understood the need of the hour to eliminate this subjectivity. Bose said that the newly launched retail practice, at TSS will primarily focus on bringing in more transparency and a ROI driven output with technology-enabled solutions for our clients. To achieve the same, the retail practice team partnering with him has the diversified experience in strategy, project management & brand communications.        

Asheesh Tyagi, ex-VP Cheil India – Retail Marketing Operations, will lead the Retail practice based out of Delhi NCR office. He has more than fifteen years of experience in APAC with clients such as ITC, Samsung, HDFC, HSBC, Idea, Discovery, Adani, Reliance Mutual Fund, Star Entertainment, etc.

Joining him is Akshay Gupta who will lead client development & project management. He has more than ten years of experience across pharmaceutical, design & retail organizations. He holds bachelors in architecture from SPA, Delhi & Masters in real estate investment & valuation from New York University, USA.

Amit Singh has also joined The Social Street to lead business strategy, planning, analytics, & innovations in the retail space. He has more than ten years of experience, across technology, FMCG, & consulting domains, in implementing technologies and retail solutions to drive quantifiable business output. He holds a B.Tech. from NIT & MBA from IMT Ghaziabad. These practice leads with different backgrounds will ensure an end-to-end retail marketing solutions for our prospective clients.  

TSS Retail practice officially launched on 1st Aug in Mumbai, and will operate out of its three regional head quarters – Mumbai, Delhi & Bangalore. “TSS’s Retail practice is to offer services in the domain of retail infrastructure & design, project management, retail marketing operations, shopper marketing, field force management, and analytics, retail technology and the Internet of things (IOT) space”, as per company sources. Pratap Bose said that the core capability of the retail practice will be to bring in operational, cost and business efficiencies to the clientele. He said that the long-term goal is to develop a unique product & services for our clients that can make quantifiable business impact in lesser productive & highly competitive retail industry. “Our solutions will help in bridging the gap between online, which is e-commerce & m-commerce, and the brick & mortar retail formats”, he added.

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