Top Story

e4m_logo.png

Home >> Advertising >> Article

The Social Street appoints Tracylocke’s Pradeep Ramakrishnan and Prashant Oka

06-August-2015
Font Size   16
Share
The Social Street appoints Tracylocke’s Pradeep Ramakrishnan and Prashant Oka

The Social Street has made two senior level appointments in the Strategic Planning and Retail space.

Pradeep Ramakrishnan comes on board as  National Head of Strategy and Insights. An alumnus of MICA, Ramakrishnan brings with him around 18 years of experience in the communications industry. He moves from DDB Mudra Max & TracyLocke where he spent more than six years overseeing planning for a few verticals which included Media, Retail and Shopper.  At The Social Street he will be working across divisions and be responsible for spearheading research and data led strategy and insights across its spectrum of clients. He will also be overseeing the development and implementation of Tools, Processes to enable business solutions.

Talking about his appointment Pradeep Ramakrishnan says, “What excited me about The Social Street is the single minded focus on finding solutions to business issues through the lens of communication.  It was about coming up with solutions that work on ground and deliver results, not just solutions that make clients happy. I am looking forward to working very closely with Pratap, Mandeep and the rest of the leadership team at The Social Street to make this dream into a reality.”

Prashant Oka joins as Associate Vice President. He brings with him over 11 years’ experience across categories of which 5 years were dedicated to Shopper Marketing. He moves from TracyLocke where he helped set up its Shopper Marketing offering.  At The Social Street Prashant will be jointly spearheading the Retail and Shopper Marketing agenda for the West Region. 

Talking about his appointment Prashant Oka says, “Delivering solutions that make business sense has been a passion for me and is what forayed my path into shopper marketing. The Social Street provides me with a unique platform to adopt a truly integrated and tech driven approach, to deliver these solutions. Having worked with Pratap & Mandeep in the past, I am excited to be a part of their vision of building a world class new age digitally driven agency.”

Commenting on their appointments Pratap Bose, Chairman and Co-Founder of The Social Street says, “At The Social Street we are committed to making solutions work. And investing in the right talent is important to live this dream.  I have worked with both Pradeep and Prashant and the passion and perspectives they bring in are key to our vision.  I am sure they will contribute to our organization becoming a truly world class business solutions provider.”

Commenting on their appointments Mandeep Malhotra, CEO and Co-Founder The Social Street says, “Pradeep and Prashant are one of the many pillars of our organization and we are extremely happy to have them on board. They bring with them rich experience which would benefit our clients immensely.”

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education