Marketing communications agency, The Social Street, has appointed Deepak Singh as its Chief Creative Officer. He will be based out of Mumbai and will report to Pratap Bose, Founding Partner and Chairman of the agency.
Commenting on the appointment, Bose said, “I am thrilled that Deepak is joining us. Deepak is one of the most decorated art directors and one of the finest art talents we have in our country. Easy-going, light-hearted and humble to the core, he's proof that looks can be deceiving because deep beneath that unassuming persona lies a hunger to keep raising the bar, only to topple it over. I wish him the very best and look forward to seeing some path breaking creativity from him.”
On his appointment as the Chief Creative Officer, Singh said, “I feel advertising now is much more than just TVCs, print and radio. That's why, with time, we should change and try to explore bigger things. Pratap has a clear vision about his plans for The Social Street and knows why he was hiring me, which gives me more confidence. I think the next generation of advertising is much more than mainline advertising and that is what attracts me to shift and I feel I can do more challenging things now. Digital / outdoor / interactive / activation makes advertising much bigger and more interesting. I am really looking forward to do some great work for The Social Street. My mainline experience will bring new solutions to clients’ problems.”
Through the course of his 15 years of professional pursuit, he has over 400 national and international awards to his name at various forums like Cannes, One Show, LIA, Goafest, New York Festival, Adfest, Spikes, Young Guns, etc. He's also had the honour of being on the jury for some of these prestigious awards.
Singh has worked with the country's most respected advertising firms, among them, Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra and Dentsu. He has handled a gamut of brands like ITC, Philips, Nissan, Datsun, Peter England, Adidas, Electrolux, Bajaj Electricals, Parle-G, Appy Fizz, Bailey, Air India, Tata Indicom, Priyagold Biscuits, ABN Amro Bank, Kia Diamonds, Vimal, Suzlon, UTV, Pantene, Ambuja Cement, Union Bank, Maruti and Max Healthcare.