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The saga continues...AGC withdraws BBDO's entries awarded for DHL

12-April-2013
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The saga continues...AGC withdraws BBDO's entries awarded for DHL

The latest in the series of controversies, which characterize Goafest 2013, is the withdrawal of BBDO Proximity’s work done on DHL by the Awards Governing Council. The withdrawn entries include 2 Golds and 1 Silver metals

The withdrawal is said to have been effected due to the similarity of work with that produced by Ogilvy’s Hongkong office. 

“We are an agency of firsts. Look at our track record; the only agency in Asia to win a Black Lion at Cannes for Creative Effectiveness. We introduced ‘acts not ads’ in India and pioneered social movements for brands – All in under four years! So why would we want to play second fiddle to anyone?” said Josy Paul, Chief Creative Officer and Chairman, BBDO India.

The withdrawal of entries now takes BBDO Proximity’s tally to 9, with 1 Silver and 8 Bronze metals. Quite interestingly, the same campaign for DHL has made it to the One Show 2013 final list, bagging not one but three places. The same work was shortlisted at Cannes 2012 and Spikes Asia without any hiccups. This makes the decision of the Print and OOH juries of Goafest stand out even more, in addition to voting a withdrawal post metals being awarded.

“Our auditors went back to both the Print and OOH juries and they voted the decision to withdraw the entries,” commented Shashi Sinha, Chairperson, AGC.

The question now remains: Will this be the end of the controversies surrounding Goafest 2013 or is it just the beginning of what is going to follow once the Pandora’s Box is opened?  

“We will not take any more complaints for the Creative Abbys after today evening (Friday, April 12, 2013) as enough is enough and we must move on,” added Sinha.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.