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The Pasta Bar Veneto chooses 1pointsize as its creative partner

The Pasta Bar Veneto chooses 1pointsize as its creative partner

Author | Judy Franko | Thursday, Apr 01,2010 8:43 AM

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The Pasta Bar Veneto chooses 1pointsize as its creative partner

The Pasta Bar Veneto, the brand new chain of signature Italian restaurants from Fifth Avenue Hotels & Resorts, has awarded the creative duties of its advertising and design work to 1pointsize, the Chennai-based creative shop founded by ace photographer Sharad Haksar.

Commenting on the development, Vinod Sharma, MD, Fifth Avenue Hotels & Resorts, said, “There are way too many pizzerias in India and way too few Pasta Bars. Worldwide, the popularity of pastas is zooming, and we thought there couldn’t be a better time to roll out a national chain of pasta bars. At the core, The Pasta Bar Veneto is targeted at the young foodie, especially the type craving for something new. Our offering is simple: Yummy pastas and more, at an even yummier price. Our first Pasta Bar will be at Alsa Mall, Chennai, and then we plan to scale it up to over 60 restaurants in the next two years. We’ve chosen 1pointsize as our creative partner and brand guardian as they bring class and creativity to the table.”

Reacting to the win, Sharad Haksar, CEO, 1pointsize, said, “We are very excited about The Pasta Bar Veneto as there is clearly a market for it. What impresses us most is the amount of detailing that has gone into the restaurant from Day One. We hope to do full justice to the brand in the days to come.”

The Pasta Bar Veneto is the latest addition to 1pointsize’s burgeoning brand portfolio, which was just recently bolstered by two new brands – Odyssey India Ltd’s pen store ‘Editions’ and the Australian bulk material handler ‘Anval’.

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