The One Show Exhibition has come to India for the first time and has attracted the who’s who of Indian advertising. Organised by Bindass, exchange4media and advertising, media and communication institute FMCC, the Exhibition that celebrates some of the best works in advertising across the world, got underway in Mumbai on December 11.
Josy Paul, the newly-appointed NCD & Chairman of BBDO India, was there, so were Agnello Dias, NCD, JWT; Ravi Deshpande, COO, Contract Advertising; Bobby Powar, NCD, Mudra; Prasanna Sankhe and Ashish Khazanchi, NCD, Publicis Ambience; and Mira Sharadchandra, NCD, Tribal DDB India, among many others.
Sumanto Chattopadhyay, ECD, O&M South Asia, and the host for the evening, introduced The One Show Awards, which are in its 33rd year, with India hosting it for the first time. Kevin Swanepoel, President, The One Club, gave a presentation in which he illustrated several case studies of the winners at The One Show Exhibition.
Swanepoel said, “We had been trying to get The One Show Exhibition to India for the past four years, and I am glad that we finally have it here. I think the Indian organisers have done a fairly good job in bringing this event for the first time in the country.”
He further said, “A lot of things are happening in India, especially in the advertising sector. Unfortunately, we didn’t have any Indian names in the list of winners this year, and this shows that there is a lot of competition with the amount of innovative and creative solutions being provided by agencies the world over.”
When asked about the areas that Indian advertisers could look upon to create an impact globally, Swanepoel preferred not to comment or advise on the same. All he said was, “I think this question would best be answered by those Indian judges who were the members of jury this year.”
McCann Erickson’s Prasoon Joshi was one of the jury members for the 2007 One Show Awards. Commenting on his judging experience, Joshi said, “I was one of the members in the jury at The One Show this year and I found that the judging standards and the level of strictness that was being implemented was far better than any other awards. Interaction among judges during the evaluation / voting process was strictly not allowed. The level of confidentiality was so high that even the judges didn’t have a clue about who the winners were at the end of the judging process. One Show has been regarded as one of the most important awards in the advertising industry, and I think this year’s winners feature some of the works that are truly world class.”
Bobby Powar, NCD, Mudra, too, commended the quality of The One Show Awards. He said, “I think The One Show Awards are the toughest to crack, and that is exactly why we haven’t seen any Indian winners this year. The selection procedure is very stringent, and unlike Cannes, which has a lot of hype around itself, these Awards are a true reflection of the best work produced in the world under various categories.”
Ravi Deshpande, CEO, Contract Advertising, is optimistic of India’s chances to make it to the winners’ list next year. “India is getting close to the kind of quality that is required to make a mark globally. One Show recognises the best creative minds in the field of advertising. With the kind of work India has been producing in the recent past, I won’t be surprised if we see some Indian names feature in One Club’s list at next year’s Awards,” he affirmed.