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The One Show Announces 2016 Finalists, McCann Worldgroup leads the pack from India

30-March-2016
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The One Show Announces 2016 Finalists, McCann Worldgroup leads the pack from India

One Club has announced the film, cross-platform, direct and print and outdoor finalists for the 43rd Annual One Show Awards, the worldwide competition celebrating the year's best in all forms of advertising, design and marketing communications.  There are finalists from 40 countries.

McCann Worldgroup has 10 nominations across the categories. It has two nominations for Jivdaya Charitable (Kite) Trust in Non-Profit: Print and Ambient / Environmental; eight for Dabur Gastrina; one in Craft: Art Direction and nine for consumer goods (Small Space Print – Single (2), Small Space Print – Campaign (1), Collateral – Posters – Single (2),Collateral – Posters – Campaign (1) and Ambient Media (Indoor & Outdoor) (1)). The other nomination is for Craft: Art Direction.

Ogilvy & Mather has three nominations; two for Make Love Not Scars (Mumbai) in Non-Profit: Integrated Branding and Online Films & Video and one for Philips India (Gurgaon) in the Consumer: Magazine – Full Page or Spread – Single category.

BBDO India-Mumbai also has three nominations for P&G India one in the Consumer: Integrated Branding – Online category and two for Corporate Social Responsibility: Collateral and Ambient (Indoor & Outdoor).

Out of the Box, New Delhi also has two nominations for Mother’s Pride in the Consumer: Print – Flat Mailing and Collateral – Promotional Items – Single or Campaign categories. 

One Show judges shared some of their observations about the work they saw in their respective disciplines this year:

Malcolm Poynton (Direct), Global CCO, Cheil Worldwide/London said, “Emoji keyboards are everywhere.”

Icaro Doria (Cross-Platform), CCO, DDB/New York said, “There’s a lot of attempts to do interesting things with VR.”

Ben Tollett (Film), ECD, adam&eveDDB/London said,“The old distinctions between online film and offline are becoming more blurred.”

Eugene Cheong (Print & Outdoor), CCO, Ogilvy & Mather/Asia Pacific/Singapore said,“Print is now so closely linked with the Internet.”

You can see the video interviews:

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Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship