Top Story

e4m_logo.png

Home >> Advertising >> Article

The One Show Announces 2016 Finalists, McCann Worldgroup leads the pack from India

30-March-2016
Font Size   16
Share
The One Show Announces 2016 Finalists, McCann Worldgroup leads the pack from India

One Club has announced the film, cross-platform, direct and print and outdoor finalists for the 43rd Annual One Show Awards, the worldwide competition celebrating the year's best in all forms of advertising, design and marketing communications.  There are finalists from 40 countries.

McCann Worldgroup has 10 nominations across the categories. It has two nominations for Jivdaya Charitable (Kite) Trust in Non-Profit: Print and Ambient / Environmental; eight for Dabur Gastrina; one in Craft: Art Direction and nine for consumer goods (Small Space Print – Single (2), Small Space Print – Campaign (1), Collateral – Posters – Single (2),Collateral – Posters – Campaign (1) and Ambient Media (Indoor & Outdoor) (1)). The other nomination is for Craft: Art Direction.

Ogilvy & Mather has three nominations; two for Make Love Not Scars (Mumbai) in Non-Profit: Integrated Branding and Online Films & Video and one for Philips India (Gurgaon) in the Consumer: Magazine – Full Page or Spread – Single category.

BBDO India-Mumbai also has three nominations for P&G India one in the Consumer: Integrated Branding – Online category and two for Corporate Social Responsibility: Collateral and Ambient (Indoor & Outdoor).

Out of the Box, New Delhi also has two nominations for Mother’s Pride in the Consumer: Print – Flat Mailing and Collateral – Promotional Items – Single or Campaign categories. 

One Show judges shared some of their observations about the work they saw in their respective disciplines this year:

Malcolm Poynton (Direct), Global CCO, Cheil Worldwide/London said, “Emoji keyboards are everywhere.”

Icaro Doria (Cross-Platform), CCO, DDB/New York said, “There’s a lot of attempts to do interesting things with VR.”

Ben Tollett (Film), ECD, adam&eveDDB/London said,“The old distinctions between online film and offline are becoming more blurred.”

Eugene Cheong (Print & Outdoor), CCO, Ogilvy & Mather/Asia Pacific/Singapore said,“Print is now so closely linked with the Internet.”

You can see the video interviews:

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India