The One Club has announced the branded entertainment, radio and PR finalists for the 43rd Annual One Show Awards, the most prestigious worldwide competition celebrating the year's best in all forms of advertising, design and marketing communications. There are finalists from 30 countries.
Music streaming service Pandora is the sponsor for the Radio discipline, and will have a presence at The One Club’s weeklong festival Creative Week, which features The One Show, industry conferences and networking events.
"We’re thrilled to be a part of The One Show, recognizing innovation and excellence in audio advertising," said Lauren Nagel, director of audio advertising creative at Pandora. "Audio is one of the best ways to engage consumers – especially when they’re on the go or not looking at a screen. Typically, marketers spend a lot of time thinking about their visual identity but not enough time thinking about the sound of their brand. As leaders in the audio space, we are glad to see the industry shifting towards building sonic strategies and the creative community thinking about audio in new ways.”
With more than 1,500 entries, Branded Entertainment is one of the largest disciplines of The One Show. The lists of finalists by discipline can be found here: