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The One Club makes consumers the jury, asks them pick the best of commercials

The One Club makes consumers the jury, asks them pick the best of commercials

Author | exchange4media Mumbai Bureau | Saturday, Apr 19,2008 7:47 AM

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The One Club makes consumers the jury, asks them pick the best of commercials

For second year in a row The One Club, a non-profit organisation dedicated to promoting the craft of advertising, is giving the public the opportunity to vote for their favourite television ads of the year at its online showcase One Show.TV.

Kevin Swanepoel, President, The One Club, said, “Consumers now have the chance to have their opinions heard on what they feel is the best of the best. Our prestigious jury of international judges sifted through thousands of TV commercial entries to pare down the contestants to the semi-finalists they can choose from at OneShow.TV.”

Using video streaming, One Show.TV users would be able to preview all the Top 100 consumer commercials nominated for 2008 and pick the ‘People’s Choice.’ Winners would be announced at The One Show.

One Show.TV is a direct response to the overwhelming popularity of audience participation and reflects the international scope of The One Show. One Show.TV features ads from all over the world.

One Show.TV is part of One Show Festival Week, an annual event honouring the best in advertising from around the world. Highlights of the week include the 33rd Annual One Show awards on May 7, 2008 at Jazz at Lincoln Center in New York City; One Show Design on May 6 at the Chelsea Art Museum; and One Show Interactive on May 9 at the Nokia Theater.

The 33rd Annual One Show has attracted 23,825 entries from more than 60 countries around the world. Judged by an international panel of the leading authorities on excellence in advertising, winning a One Show Pencil is considered the ultimate achievement within the advertising industry.

Also read:

One Show 2008 shortlist announced; 38 Indian entries make it to semi-finalists’ list

Tags: e4m

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