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The NABShow 2008 to hold a Super Session on ‘India Entertainment’

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The NABShow 2008 to hold a Super Session on ‘India Entertainment’

The NABShow 2008, which will be held at Las Vegas from April 11- 17, 2008, will feature an India Entertainment Super Session on April 16. The session would have some eminent speakers like Sunil Lulla, CEO, Alva Brothers; Jagdish Kumar, COO, Star India; AP Parigi, Managing Director & CEO, Entertainment Network (India) Ltd; Anurag Batra, promoter & CEO, exchange4media; Ken Naz, President-Americas, Eros International; and Zohra Chatterji, Joint Secretary, I&B Ministry.

Titled ‘Tune in to India’s Entertainment Economy - From Emerging to Surging’ the session, which would be led by Farokh Balsara, National President of the Indo-America Chamber of Commerce (IACC), will focus on the state of India’s entertainment economy. IACC links the business communities of India and the US. The panel will discuss the challenges and opportunities in India in TV, radio, film and new media. A report on the Indian entertainment industry, prepared by Ernst & Young, will also be released during the session.

As session leader, Balsara will provide an update on the business opportunities available in India as a result of economic growth and technological expansion. Balsara is a partner with Ernst & Young in India, where he leads the firm’s media and entertainment practice. His work at the IACC has led to closer communication between Indian and American businesses and has helped strengthen the connection between Hollywood and Bollywood.

Sunil Lulla will speak on the emergence of new TV formats, the impact of cricket on TV and entertainment in general, Bollywood’s contribution to TV, and the role of niche channels in the broadcast space.

Anurag Batra will cover areas such as ‘Is Indian TV adequately addressing youth?’, ‘How do you see the future of Indian entertainment unfolding?’, ‘Challenges in Television audience measurement’, ‘Are 400-plus channels less or too many?’, online advertising (in the context of growth of print), ‘Are Indian media and markets leveraging Web 2.0?’

Jagdish Kumar will give his perspective on the impact of global players entering the Indian market, proliferation of new channels, distribution bottlenecks and piracy, as also emerging subscription revenue models.

AP Parigi will talk about the radio industry in India, while Zohra Chatterji will take the audience through impediments to implementation of CAS, mobile TV, digital terrestrial TV, satellite radio, and TRAI’s recommendations regarding news and current affairs on private radio stations.

The NABShow is recognised as the global event where content professionals unite to learn about new technology. International participation continues to play an important role, with more than 27,000 international attendees expected to attend this year’s Show.


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