The Media Edge Kolkata has bagged the media business of M P Jewellers. The incumbent agency was Mindshare Kolkata. The creative duties continue to be with Bates Kolkata, who had won the account from JWT last year.
Confirming this development, Raj Datta, Associate Media Director, The Media Edge Kolkata, said, "We won the business on the basis of a presentation on our understanding of the category and strategic directions for M P Jewellers. Naturally we are delighted to get the opportunity to work on a fast growing brand with considerable spends in the local media."
Incidentally, the other big media player in the Kolkata market, Initiative Media, handles the media business of P C Chandra, the leading jewellery brand in Kolkata.