The Integer Group has strengthened leadership with the appointment of Nazneen Saifuddin as the Group Creative Director. She will report to Parixit Bhattacharya, Chief Creative Officer, TBWA\India.
Commenting on the appointment, Bhattacharya said, “Nazneen’s expertise in designing effective shopper experiences is exactly what TBWA needed, considering Integer India has been growing steadily. The store environment is perhaps the most challenging aspect of creating persuasive communication. With Nazneen leading the creative charge at Integer, our clients now have an unfair advantage.”
Saifuddin joins The Integer Group from Kuwait, where she worked as an architect and a creative director, specialising in spatial, technical and concept design. She has played a strategic role in strengthening the creative expertise of organisations such as GECDAR, Al Arqum Establishment, SSH, Al Jazera Consultants, amongst others, where she has worked on projects such as the shopper experience maximisation for Soor Petroleum retail points, The Radisson Blu, thecakeshop.in, etc., shared an official release.
Saifuddin said, “I am looking forward to my journey at Integer, wherein I will have the opportunity to utilise my experience in retail development and combine it with the Indian market needs. The Integer Group’s strong background and understanding of the retail/FMCG sector in India is a great platform to work with.”
She brings to The Integer Group her retail expertise that spans diverse sectors such as hospitality, fashion, corporate and the service sector, added the release.
Ketan Desai, Managing Director, The Integer Group India said, “Apart from her shopper experience, Nazneen also brings in expertise in retail architecture development and a fresh perspective. We are delighted to have her on board and are looking forward to adding that extra dimension to our retail offering.”
Saifuddin holds a Master of Arts in Design Management from the Savannah College of Art and Design, USA and a Bachelor of Architecture from the American University of Sharjah, UAE.