“The radio industry needs to ask itself the question as to why listenership has declined. My point is that if you want to increase listenership in radio, you will have to increase the number of FM stations in the city. In our country, we need to create supply, because when you create supply, you also create demand as we are a starved economy. The industry should not appear worried about the decline in listenership. The fact is that we have to get our priorities right,” says Prashant Panday, CEO, ENIL.