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The current ratings system is the biggest disservice that broadcasters have done to themselves: Sunil Lulla

The current ratings system is the biggest disservice that broadcasters have done to themselves: Sunil Lulla

Author | exchange4media News Service | Saturday, Jan 08,2011 7:57 AM

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The current ratings system is the biggest disservice that broadcasters have done to themselves: Sunil Lulla

“I don’t believe our rating system is universal; it is focussed around a few large pivots and the niche channels suffer as a consequence. Our concepts of measurement in this country are limited. They need to be challenged,” says Sunil Lulla, MD & CEO, Times Television Group.More

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