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The crucial challenge is all about markets: Kamal Oberoi, M&C Saatchi

12-February-2011
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The crucial challenge is all about markets: Kamal Oberoi, M&C Saatchi

“It is all about being able to justify the fee or the revenue which the agency merits. There is tremendous pressure to demonstrate the value which you add to the client’s business and, therefore, justify what you truly deserve as remuneration,” says Kamal Oberoi, MD, M&C Saatchi. More

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