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The concept of old media is dying: Terry Savage

The concept of old media is dying: Terry Savage

Author | exchange4media News Service | Saturday, Sep 19,2009 6:41 AM

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The concept of old media is dying: Terry Savage

“The reality is that the world is changing more quickly, more rapidly than we have ever seen before. Digital is becoming omnipresent. The concept of old media is dying. And to be effective, you really have to be across the thinking processes. You need to get your people engaged with what people are doing in the region at a level of excellence,” advises Terry Savage, Chairman of International Advertising Festival. More

Tags: e4m

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