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The biggest challenge for GroupM in India at the moment is talent motivation: Mark Patterson

05-December-2009
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The biggest challenge for GroupM in India at the moment is talent motivation: Mark Patterson

“I would say the biggest challenge for GroupM in India at the moment is talent motivation, because all agencies are under pressure in retaining talent… I believe the management challenge is about motivating people who work very hard, when you’ve got very limited goodies to give a handout because financially things have been tight,” says Mark Patterson, CEO, GroupM – APAC.

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