Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

TODAY´S NEWS

The biggest challenge for GroupM in India at the moment is talent motivation: Mark Patterson

The biggest challenge for GroupM in India at the moment is talent motivation: Mark Patterson

Author | exchange4media News Service | Saturday, Dec 05,2009 8:00 AM

A+
AA
A-
The biggest challenge for GroupM in India at the moment is talent motivation: Mark Patterson

“I would say the biggest challenge for GroupM in India at the moment is talent motivation, because all agencies are under pressure in retaining talent… I believe the management challenge is about motivating people who work very hard, when you’ve got very limited goodies to give a handout because financially things have been tight,” says Mark Patterson, CEO, GroupM – APAC.

Tags: e4m

Write A Comment