Agencies launching new units, media houses launching new channels, top level management restructure, some strategic joint ventures – the year 2010 saw it all, reiterating a resurgent industry. And then there was the business of the Reckitt Benckiser account and the keenly contested AAAI elections – truly action-packed.
In its process of looking at the creative product the organisations and finding ways to increase its creative performance, Nic k Brien, CEO, McCann Worldgroup, has formed a Creative Leadership Council. The leadership role as Chairman of this Council has been bestowed on Prasoon Joshi, Executive Chairman and Regional Executive Creative Director, Asia Pacific, McCann Erickson.
The India Today Group has formed a new special business unit to focus on Indian language publishing and all related extensions in the Indian language domain. All current India Today language brands will be assigned to this new SBU, which would be placed under the leadership of Prabhu Chawla, who will be designated Editor (Languages) and CEO. The company has also appointed M J Akbar as Editorial Director of India Today - English and India Today - International and their extensions. In addition, Akbar would be associated with Headlines Today as Editorial Director.
It appears that the most controversial pitch of 2010 is finally nearing a conclusion. Reckitt Benckiser is said to be parking its Rs 200 crore upwards media business with ZenithOptimedia. The FMCG major is in the process of making the shift. Neither the agency officials nor the client have confirmed this development yet.
Havas and Percept have announced a Media Buying Joint Venture. As part of this partnership, Havas Media and Percept Media will form a new media buying entity called PH Media. PH Media will be an independent entity with a dedicated infrastructure managed by a CEO who will report to the PH Media board comprising members from Havas Media and Percept Media.
Publicis Groupe has signed an agreement to acquire a majority stake in communications agency and technology communications leader 20:20 Media, and India’s first social media consulting firm, 2020Social. Subject to the approval of the Foreign Investment Promotion Board (FIPB), the acquired entities will become part of MS&LGroup, Publicis Groupe’s flagship PR and events network.
NDTV and Malaysia’s Astro have reached an agreement, wherein Astro subsidiary South Asia Creative Assets Ltd will acquire a 49 per cent stake in NDTV Lifestyle Holdings in two tranches for $40 million. The balance 51 per cent stake in the joint venture will be held by NDTV.
Expanding its service offering, Dentsu India has announced the launch of Dentsu MediaTech, its fourth full service, fully integrated agency in India. Dentsu MediaTech will offer clients a full spectrum of one-to-one engagement, cutting edge creative solutions, end-to-end media and a full-slew of digital, mobile and new media services. The agency became fully functional from September 20, 2010.
Trevor Beattie’s BMB has been planning to be in India for the last three years, and now the plans have finally materialised. BMB has partnered with Sam Balsara’s Madison World to launch BMB Madison. BMB Madison will replace Madison’s MC2, and is expected to launch in the next few weeks. Even as more details are awaited, the development is a significant one for the Indian advertising industry.
Starcom MediaVest Group has announced the launch of a new out of home agency ‘Vector’. The agency would be headed by Sriram Iyer, who will be its Chief Operating Officer. Vector will be headquartered in Mumbai and operate as a division of Starcom MediaVest Group, with operations in all the metros. Iyer will work under the leadership of Sanjay Shah, CEO, Vector.
The Reliance Broadcast Network Ltd (RBNL) and CBS Studios International joint venture, christened BIG CBS Networks Pvt Ltd, will be launching three new English entertainment channels customised for the Indian market. The channels will premier in the fourth quarter of 2010 and mark RBNL’s foray into the TV business in India, and also marks the entry of CBS into the Indian market.
Network18 Group and A&E Television Networks (AETN) have formed a joint venture, christened AETN-18 India, to launch History, Bio and other popular AETN channels in the Indian market. The JV between Network18 (51 per cent) and AETN (49 per cent) will be based in Mumbai.
The much-hyped Advertising Agencies Association of India’s (AAAI) Presidential Elections 2010 is over, and the AAAI has elected Nagesh Alai, Executive Director, Interface Communication, as its new President and Lynn de Souza, Lintas Media Group, Chairman and CEO is elected Vice President. Alai won by a margin of two votes. As is known, the other contestant for the President’s chair was Sandeep Goyal, Chairman, Dentsu India.
Network18 Group and Sun Network have joined hands to launch one of India’s biggest distribution entities. The new entity, to be called Sun18, also marks the entry of Network18 Group into the Indian television distribution space. To begin with, Sun18 will distribute a total of 33 channels from Viacom18, Network18, Disney India Network and the Sun Network.
After over a year of conversations, Mediabrands has finally announced its digital plans in India. Making the announcement, Michael Roth, Chairman and CEO, Interpublic Group said, “This is exciting for us since India is one of our key markets from an IPG perspective. This adds to our presence in the market, and more importantly marks our digital plans in India. This reinforces our commitment in India.”
Jagran Prakashan Ltd (JPL) has informed BSE that the Board of Directors of the company, at its meeting held on May 5, 2010, has approved the Scheme of Arrangement under Sections 391 to 394 of the Companies Act, 1956. As per the Scheme of Arrangement the print business of MML would be demerged and transferred to JPL with effect from April 1, 2010.
NDTV Ltd and NDTV Media Ltd, headed by Raj Nayak, are entering into a fresh arrangement that is beneficial to both organisations. Nayak and his team are setting up a separate new media company, called AIDEM Ventures Pvt Ltd. Under the new arrangement, NDTV will save substantially on costs and will have greater control of its sales operations while working very closely with Nayak’s new organisation.
Consolidating its focus on strategic thinking, Lintas Media Group (LMG) has unveiled ‘The Collaborative’. This is LMG’s central team that focuses on development and application of knowledge and systems for next generation media planning. This arm will be headed by Premjeet Sodhi, President, and shall continue to drive competitive advantage by application of media sciences in all aspects of the business.
Adding to its offerings in the Indian media, advertising & marketing space, the exchange4media Group is all set to launch a Hindi news portal, samachar4media. The Group is targeting mid-February 2010 to launch the portal. samachar4media intends to fill the gap in the Indian media and advertising space of a serious Hindi language news website that brings all developments in the media and advertising space. The launch also marks the 10th anniversary celebrations of the Group’s flagship portal exchange4media.com.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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