Top Story

e4m_logo.png

Home >> Advertising >> Article

The Advertising Club shortlists 177 entries for EMVIES 2016

22-August-2016
Font Size   16
Share
The Advertising Club shortlists 177 entries for EMVIES 2016

The Advertising Club received a record number of entries for EMVIES this year. The aggregate of 971 entries is the highest ever received by the Ad Club in sixteen years of organizing EMVIES.

 These entries were judged by 133 top notch media professionals across 35 categories on 27th & 28th July, 2016 in Mumbai & 2nd August, 2016 at Delhi.

 Based on the aggregate scores assigned by the 133 media professionals, the EMVIES Committee at the Ad Club has shortlisted 177 case studies that will be presented from 22nd August to 26th August, 2016 at Manik Sabhagriha Auditorium, Vishwakarma, M. D. Lotlikar Vidya Sankul, Mumbai from 2.00 pm to 6.00 pm.

 The case study presentation is a final round of judging and the jury comprises of big names from the marketing fraternity. An added attraction is that the audience will also be the judge and will get an opportunity to exercise one vote everyday if they are present before 2.00 p.m.

The  EMVIE trophies will be presented on  2nd September, 2016.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...