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The Advertising Club Announces Finalists For “Effie Award 2015”

The Advertising Club Announces Finalists For “Effie Award 2015”

Author | exchange4media News Service | Monday, Jan 25,2016 6:15 PM

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The Advertising Club Announces Finalists For “Effie Award 2015”

The Advertising Club, today, announced the finalists for the Effie Awards 2015, to be held on Wednesday, 27th January, 2016.Over 100 brands that ran campaigns in India from 1st October, 2014 to 30th September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honors across 26 award categories, this Wednesday.

The Advertising Club had, in preparation of this year’s Effies, drawn up a slew of changes to revamp the awards. In keeping with the convenience of the digital world we live in, for the first time, entries could be submitted online. As an acknowledgement to the increasing importance of the startup ecosystem in our country, a new category called New Product or Service - Best Campaign for a Start-up, had been introduced for the Effies 2015. The erstwhile Digital Campaign category was rechristened to the Integrated Marketing Category, underscoring the emergence of the digital medium as an inclusive rather than additional channel of marketing in today’s day and age.

The detailed list of finalists for each category is as follows:

Consumer Products - Cosmetics and toiletries, personal hygiene

Sr. No.

Brand Name

Campaign Title

1

Anchor White Toothpaste

Bindaas Daant Toh Bindaas Aap

2

Clean & Clear

CLEAN & CLEAR SEE THE REAL ME - A HIMALAYAN ODYSSEY

3

Close up

First Move

4

Dabur Vatika

Brave N Beautiful

5

DETTOL

DETTOL- INDIA'S NEW CURRENCY FOR HYGIENE

6

DETTOL SQUEEZY

DETTOL SQUEEZY: TEACHING INDIA THE DETTOL HABIT

7

Dove Hair Care

Damage that helped Dove win

8

Fair & Lovely

Delay Marriage

9

Godrej Cinthol

Alive Is Offline

10

Godrej Expert

My First Hero

11

Hamam

Reverse Celebrity Endorsement

12

Nihar Shanti Amla

Change Made Easy

13

Parachute Advansed Ayurvedic Hair Oil

Don't Ignore Hair Fall

Consumer Products - Beverages and drinks

1

Bournvita

Swimmer

2

Kinley

Kinley: Give truth a chance

3

Mountain Dew

Mountain Dew Naam Bante Hain Risk Se - Evolution of an Iconic Brand

4

Nescafe

How Nescafe redefined the role for coffee in the life of the Indian youth

5

Paper Boat

Drinks and Memories

6

Pepsi

Crash the Pepsi IPL - From Consumers to Co-marketers

7

Tang

TANG - Reversing the curse of concentrates

Consumer Products - Confectionary and food

1

Aashirvaad

Living up to a mother's promise

2

Cadbury 5star

Stay Cool, Stay Lost

3

Cadbury Dairy Milk Silk Chocolate

BUBBLED UP FOR JOY

4

Dabur Honey

Jealous Husbands

5

Kellogg's Chocos

"Khuljaye Bachpan"

6

Kellogg's CornFlakes

Customization

7

Kellogg's CornFlakes

Solid versus Liquid

8

Kissan

Changing Kissan's Roll

9

Knorr

Small Pangs of Hunger

10

MAGGI

MAGGI #WeMissYouToo

11

Maggi Noodles

Khushiyon ki recipe

12

NESTLÉ MILKYBAR

PLAY AND LEARN WITH A TREAT YOU CAN EAT

13

NESTLÉ MUNCH

MUNCHIFICATION - 'MUNCH KHAO - APNE MANCH PE AAO'

14

Nutralite

When Lord Ganesha Walked The Talk For Nutralite

15

Saffola

Making Women's Heart Visible

16

Saffola Masala Oats

Can Foodies Be Fit Too?

Consumer Products – Others

1

Ariel Matic

Ariel - Share The Load

2

Scotch Brite Scrub Pad

The Legend of Scotch Brite

3

Surf Excel Bar

Stain Eraser

4

Titan Raga

Titan Raga - Winning back love lost

Consumer Durables - Automobiles and auto parts, two wheelers and auto related

1

BMW

Don't Postpone Joy

2

Castrol CRB Minitruck

Castrol CRB Minitruck - Launch

3

Ford Figo Aspire

Ford Figo Aspire - What Drives You?

4

Godrej aer

#changetheaer

5

Mahindra Two Wheelers

Kisi Se Kam Nahi

6

Mahindra XUV 500

Reclaim the pole position

7

Tata Prima

T-1 Season 2 The Sequel that beat the Blockbuster

Consumer Durables - Electronic goods

1

CP Plus

"Upar wala sab dekh raha hai" (The one above sees all.)

2

Dell

Ratta Raaga

3

Kindle Paperwhite

Kindle - the joy of reading

4

LENOVO INDIA

LENOVO POWERS THE GAMER IN YOU

5

Tata Sky Ltd.

Daily Dillagi

Consumer Durables – Others

1

Havells LED

Bill Chota Dil Bada

2

JSW Cement

JSW Cement: from slow - setting to fast moving

3

JSW Neosteel

Creating new category codes in steel retailing

4

pepperfry.com

Beating the blues

5

Tanishq

Timeless Relationship

6

Tanishq

Promises

Services - Telecom and related products

1

Airtel

Launching Airtel 4G - Challenging skepticism

2

Truecaller

Truecaller - Take the Right Call

3

Vodafone

Fast internet is a force for good

Services - Financial Services

1

Birla Sun Life Insurance

BSLI Khud Ko Kar Buland

2

HDFC Life

Apno ko apne dum pe jeena sikhao

3

ICICI Bank

'Expression Debit Card'

4

Policy Bazaar

Ullu Thullu

5

Tata AIA Life Insurance

Daddy aur Zooey (making Good happen)

6

Vodafone M-Pesa

Power to migrants

Services - Media & Entertainment

1

Hotstar

Go Solo

2

hotstar

Bahut Far

3

Indian Super League

Let's Football

4

Mumbai Indians

Connecting millions of fans to a cause

5

Postpickle

For a sister

6

Satyamev Jayate Season 3

Mission Impossible to Possible

7

Sony Max (Max) - Indian Premiere League (IPL)

Diwali, Christmas, Eid and now, IPL

8

Star Sports

Nanhi Kali

9

Youtube

The Suffering of Buffering

Services – Others

1

Diu Tourism

Keep Calm and Visit Diu

2

Faasos

We Got Your Food

3

Flipkart

#GrowWithFlipkart

4

Ola

Chalo Niklo

5

OLX.in

Don't Be Chipku

6

PayTM

PayTM Karo - Giving India a New Currency

7

YATRA.COM

EHSAAN MAT LO

8

Zing Digital

Divide and Rule

Corporate Advertising / Reputation

1

Dainik Jagran

Jagran Sanskarshala - When a newspaper decided to become the nation's teacher

2

Inorbit Malls

BRINGING THE BACKYARD TO THE SHOPFRONT

3

JSW Steel

Will of Steel

4

Kellogg's India

#Feeding Dreams

5

OLX.in

Keemat Bhi Kuch Keemti Bhi

6

OMRON

OMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE

Retail

1

Amazon.in

Aur Dikhao!

2

FirstCry.com

Bachon Ki Shopping Bachon Ka Khel Nahi

3

Flipkart

The Big Billion Day

4

Flipkart

Wish Chain

5

McDonald's

McDonald's KuchPalOffline : How a food destination turned into a friendship destination

6

SHOPCLUES

INTRODUCING INDIA TO COMMUTE COMMERCE

7

SHOPCLUES

INTRODUCING THE UMPTEENTH E-COMMERCE PLAYER IN THE COUNTRY

8

Tanishq

Divine Ornaments

Healthcare

1

Dabur Odomos

Odomos-How did we make odomos a part of school uniform

2

Johnson & Johnson - OneTouch

Khud Ki Care

3

Nestle

Nestle Now Everyone can Breastfeed a child!

4

Nicotex

U Quit Something I Quit Something

5

Sugar Free

How 17.5 kgs of Sugar Hides in Your Daily Cup of Tea!

6

Volini

Volini Recovery Zone

B2B

1

Flipkart

#GrowWithFlipkart

2

Havells LED

Bijli Bachao

3

IBM

Score with Data

4

JSW Steel

Will of Steel

Interactive Marketing

1

Ariel Matic

Ariel - Share The Load

2

Cadbury 5 Star

Cadbury 5 Star - #JoKhaayeKhoJaaye

3

Dabur Vatika

Brave N Beautiful

4

DBS BANK

CHILLI PANEER 2

5

DIU Tourism

Ilha De Calma

6

Google India Pvt Ltd.

Great Online Shopping Festival - #72HoursOfCrazy

7

hotstar

Go Solo

8

Make Love Not Scars

End Acid Sale

9

Pepsi

Crash the Pepsi IPL - From Consumers to Co-marketers

10

Vogue Empower

#VogueEmpower

11

Wildcraft India Pvt. Ltd.

Changes in latitude, Changes in attitude

Small Town and Rural Marketing

1

Idea

World Wide Wisdom

2

UNICEF

'Down', but not out

3

Vodafone M-Pesa

Self defence umbrella

4

Vodafone M-Pesa

Power to migrants

5

Wheel

Lo Karlo Baat

Regional

1

Asian Paints Apex Ultima Protek

Coconut Tree Climber

2

Hamam

Reverse Celebrity Endorsement

3

Havells

Hawa Badlegi

4

KALYAN SILKS

WHEN A MALAYALEE STORE BECAME A KANNADIGA STORY

5

Nutralite

How Ganesha came to life to spread the message of healthy habits

6

OLX.in

Don't Be Chipku

7

Tata Gluco Plus

Tata Gluco Plus - Taking the gas out of carbonated soft drinks

8

Tata Sky Ltd.

South Invasion

9

Vodafone M-Pesa

Self defence umbrella

Direct Marketing

1

Colgate

Spreading a million smiles

2

Cremaffin

Constipasana - Posture of Relief

3

Dabur Vatika

Brave N Beautiful

4

Dainik Jagran

Dainik Jagran Young Editors (Yuva Sampadak) ‘Crowdsourcing India’s next newspaper through a direct response’

5

Make Love Not Scars

End Acid Sale

6

Philips India

HIMinitiative

7

The Akanksha Foundation

A for Anthem

8

Vodafone Business Services

Business is our middle name

9

Vodafone Business Services

Ready For The Big League

Experiential Marketing / Brand Experience

1

Chhanv Foundation

Donate A Face

2

Fair & Lovely

Scaling The Everest

3

Godrej HIT

Track The Bite

4

GOOGLE

MAKING TECHNOLOGY CHILD'S PLAY

5

KALYAN SILKS

WHEN THE STORE BECAME THE STORY (CONTENT AS BRAND EXPERIENCE)

6

Lakme India

Launch and taking it to more than a million

7

Nutralite

India's first ever shape-shifting Ganesha demonstrates the power of healthy habits

8

Practo

Broken Promises

9

Saffola

Making Women's Heart Visible

10

Saffola Masala Oats

Can Foodies Be Fit Too?

11

Samsung India Electronics Pvt Ltd

Samsung Galaxy S6 Launch Blogathon

12

SAP India

Unique Interactive Promotion That Engaged SMBs

13

Skore

Making Condoms Fashionable

14

Star Movies Secret Screening

The Best Shared Secret

15

Tanishq

Gift a Moment

16

The Roadster Life Co

Roadster Pocketman

Effie for Good

1

Dabur Vatika

Brave N Beautiful

2

Make Love Not Scars

End Acid Sale

3

Sugar Free

Donate Your Calories

4

The Akanksha Foundation

A for Anthem

5

UNICEF

'Down', but not out

David v/s Goliath

1

Anchor

Bindaas Daant Toh Bindaas Aap

2

Diu Tourism

Keep Calm and visit Diu

3

FirstCry.com

Bachon Ki Shopping Bachon Ka Khel Nahi

4

Moods Condoms

Play It Right

5

Paper Boat

Drinks and Memories

6

SHOPCLUES

INTRODUCING INDIA TO COMMUTE COMMERCE

7

Tata Gluco Plus

Tata Gluco Plus- Taking the gas out of Carbonated Soft Drinks

Integrated Advertising Campaign

1

Amazon.in

Aur Dikhao!

2

Ariel Matic

Ariel - Share The Load

3

BMW

Don't Postpone Joy

4

Diu Tourism

Keep Calm and visit Diu

5

Flipkart

The Big Billion Day

6

Flipkart.com

Wish Chain

7

Godrej KALA HIT

KONE KONE MEIN DANGER

8

Greenply

Ask Greenply

9

hotstar

Go Solo

10

Idea

IIN Second Chance

11

Kellogg's India

#Feeding Dreams

12

Mountain Dew

Mountain Dew Naam Bante Hain Risk Se- Evolution of an Iconic Brand

13

Nescafe Classic

How Nescafe redefined the role for coffee in the life of the Indian youth

14

Nicotex

U Quit Something I Quit Something

15

OLX.in

Keemat Bhi Kuch Keemati Bhi

16

Paper Boat

Drinks and Memories

17

PayTM

PayTM Karo - Giving India a New Currency

18

Pepsi

Crash the Pepsi IPL - From Consumers to Co-marketers

19

Saffola

Making Women's Heart Visible

20

Saffola Masala Oats

Can Foodies Be Fit Too?

21

Sony Max (Max) - Indian Premiere League (IPL)

Celebrating India's only secular festival

22

Star Sports Mauka Campaign

Mauka Mauka

23

TATA SKY

Daily Dillagi

24

Titan Raga

WINNING BACK LOVE LOST

25

Truly Madly Matchmakers

#BoyBrowsing

26

Vodafone M-Pesa

Power to migrants

27

Yatra.com

EHSAAN MAT LO

Best On-going Campaign

1

Bournvita

Tayyari Jeet Ki (Prepare to Win)

2

Cadbury Gems

Role Reversal

3

Dove Hair

Damage is beautiful

4

Idea

An Idea Can Change Your Life

5

OLX.in

Bech De

6

Tata Tea

From Packaged Good to Packaging Good

7

The Akanksha Foundation

GIVE TO RECEIVE

New Product or Service

1

Mahindra Jeeto

Sahi Chuno. Kamao Jyada

2

pepperfry.com

OFFLINE TO ONLINE FURNITURE SHOPPING

3

Practo

Life Mein

4

Salaam Baalak Trust

The light bag - Bringing children out of the dark

 

Tags: Effies

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