The Advertising Club is entering the Capital region, with an aggressive mandate to bring the agencies – creative and media, advertisers, and media companies together.
The first activity to kick-start the club’s events in Delhi/NCR is a celebration of the most premier advertising festival of Cannes, with the screening of the Cannes 2012 winning cases on February 14 and 15. It will take place at The Media Café in Gurgaon. The initiative is sponsored by The Times of India.
Sanjeev Bhargava, Head, JWT Delhi and N Rajaram, Head – Marketing, Airtel have been elected as part of The Advertising Club Mancom. Currently, Sudha Natrajan and Raghav Subramanian of TMC have been working closely with the Mancom to facilitate the Delhi events. A larger committee is being put together which will be announced shortly.
Bhargava said, “We are sincerely hoping to create a greater sense of community, excitement and pride in our young professionals in the city with the activities of The Ad Club. Over a period of time, this should also create a sense of oneness across cities as more and more activities of The Ad Club become common to all the major centres of advertising in the country.”
During end of November, the EFFIES judging for round I & II took place in Delhi as well. Senior members from the industry, both agencies and clients, participated in the judging. There will be a series of events that will happen in Delhi NCR periodically. The events could vary from quizzes to reviews, both creative and media, to inviting special speakers on topics of relevance.
In September of 2012, Advertising Club Bombay rechristened itself as ‘The Advertising Club’. Shashi Sinha, President, Advertising Club explained, “Over the last few years, there have been dramatic changes in the geographical spread of advertising with Delhi/NCR gaining tremendous strength and scale. Given the pre-eminence of Ad Club Bombay, we wanted it to have a more national character and reach, and not be seen as a Mumbai-centric club.”