The Advertising Club has announced that it is inviting entries for the annual event that celebrates advertising in India – EFFIE 2012. This year new categories are to be included.
For over a decade, the EFFIEs have become “the gold standard in measuring marketing and communication effectiveness” in India, observed Ajay Kakar, Chairperson, EFFIE Committee and Vice President, The Advertising Club. “This is reflected both, in the quality and quantity of entries we have been attracting every year – a startling increase from 53 in 2001 to 300 in 2011,” he added.
In fact, he also pointed out that EFFIE is the only award that is bestowed on both, the client and agency, to jointly celebrate the in-market effectiveness of their campaigns.
EFFIE 2012 highlights
Introduction of two new categories i.e. ‘Direct’, in recognition of the participant’s ability to give measurable results and ‘Best Ongoing Campaign’, to recognise brands that have made effectiveness a way of life; a sharpened definition of categories such as Integrated and David vs. Goliath.
There will be specialist jury members for specialist categories such as Direct, Digital and Rural, and Marico Uncommon Sense Award, which is an essential part of EFFIEs. A new award introduced by Lenovo called Lenovo Tech-Doers Award will also be included.
Round one and two of judging will be hosted in Mumbai and Delhi, and paper-less judging process will be followed.
“I am also happy to share with you a strengthened team at our end, committed to taking EFFIE 2012 to greater highs. Sameer Sathpathy from Marico has come on board as the Co-Chairman and N Rajaram from Airtel as our Anchor, from Delhi. And as always, we enjoy the active guidance of our President, Shashi Sinha and the active support of the Secretariat, led by Bipin Pandit,” said Kakar.
EFFIE 2012 is open to all clients and agencies – creative, media, digital, DM and PR. The award ceremony is scheduled to be held in Mumbai on December 4, 2012.