Top Story


Home >> Advertising >> Article

The Ad Club Bangalore concludes judging for the Big Bang 2010

Font Size   16
The Ad Club Bangalore concludes judging for the Big Bang 2010

The Advertising Club, Bangalore has concluded the judging process for the Big Bang 2010, the Awards for creative excellence in advertising and media.

An official communiqué from the Advertising Club, Bangalore, stated: “A panel of 15 judges spent a whole grueling day judging the entries from over 37 organisations, which are participating in Big Bang 2010. The entries came from large, medium sized and small creative agencies, media agencies, digital agencies, radio stations, event companies, film production houses and clients, participating across nine groups and 51 categories.”

Over 600 pieces of work representing 138 clients were entered and judged. These also include direct entries from clients. There was fierce competition in every category, especially amongst the media agencies.

Malavika Harita, President, the Advertising Club, Bangalore, said, “We had a very balanced jury of senior professionals, with representation from creative, account management, digital, media, PR and clients. What was very nice was that the judges actually enjoyed the entire judging process. The quality of work was definitely of higher quality than last year. Obviously, the recession brings out the best in all of us. It was also very heartening to see a lot of first time entrants, who gave established agencies quite a run for their money.”

“Some large Bangalore-based clients like Titan, Fastrack, ING Vysya, UB, Aircel and United Spirits participated this year after an absence of a few years through their agencies like O&M, JWT and Lowe, which made things more exciting,” Harita added.

The five major awards were keenly contested and some of them were close runs. These included Ad Agency of the Year, Media Agency of the Year, Client of the Year, Art Director of the Year, Copywriter of the Year and the Ayaz Peerbhoy Multimedia Campaign of the Year for a creative agency. In view of the overwhelming response from the media agencies, a special trophy – the Ad Club Media Campaign of the Year – has been instituted and entries from media agencies were transferred to this category.

The Awards will be given away at the Big Bang Awards night on Friday, February 26, at the Karnataka Lawn Tennis Association Stadium in Cubbon Park, Bangalore.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...