The Advertising Club, Bangalore has concluded the judging process for the Big Bang 2010, the Awards for creative excellence in advertising and media.
An official communiqué from the Advertising Club, Bangalore, stated: “A panel of 15 judges spent a whole grueling day judging the entries from over 37 organisations, which are participating in Big Bang 2010. The entries came from large, medium sized and small creative agencies, media agencies, digital agencies, radio stations, event companies, film production houses and clients, participating across nine groups and 51 categories.”
Over 600 pieces of work representing 138 clients were entered and judged. These also include direct entries from clients. There was fierce competition in every category, especially amongst the media agencies.
Malavika Harita, President, the Advertising Club, Bangalore, said, “We had a very balanced jury of senior professionals, with representation from creative, account management, digital, media, PR and clients. What was very nice was that the judges actually enjoyed the entire judging process. The quality of work was definitely of higher quality than last year. Obviously, the recession brings out the best in all of us. It was also very heartening to see a lot of first time entrants, who gave established agencies quite a run for their money.”
“Some large Bangalore-based clients like Titan, Fastrack, ING Vysya, UB, Aircel and United Spirits participated this year after an absence of a few years through their agencies like O&M, JWT and Lowe, which made things more exciting,” Harita added.
The five major awards were keenly contested and some of them were close runs. These included Ad Agency of the Year, Media Agency of the Year, Client of the Year, Art Director of the Year, Copywriter of the Year and the Ayaz Peerbhoy Multimedia Campaign of the Year for a creative agency. In view of the overwhelming response from the media agencies, a special trophy – the Ad Club Media Campaign of the Year – has been instituted and entries from media agencies were transferred to this category.
The Awards will be given away at the Big Bang Awards night on Friday, February 26, at the Karnataka Lawn Tennis Association Stadium in Cubbon Park, Bangalore.