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The 4Es of Client Management

17-October-2007
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The 4Es of Client Management

Swapan Seth, CEO, Equus Red Cell, raises some pertinent issues that have a bearing on the client-agency relationship. He says that all clients are not unreasonable at all times -- agencies need to understand that. An agency must attempt to make a client feel that it doesn’t just want his business, but also wants his problems. In this opinion article, Seth calls them the 4 Es of Client Management.

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