Top Story


Home >> Advertising >> Article

Teno & Scarecrow celebrate Guru Purnima in a unique way

Font Size   16
Teno & Scarecrow celebrate Guru Purnima in a unique way

Teaching is one of the most noble and toughest jobs to do. From Dronacharya to modern day school teachers, all the Gurus have always enlightened their pupils with knowledge and wisdom. The world often fails to recognize their effort and ends up taking them for granted. 

But on this Guru Purnima ( 19th July 2016 ),  Teno, the school communication app, in creative association with Scarecrow Communications expressed their gratitude towards teachers and payed them their due respect with a special prayer solely dedicated to the teachers. Going by Indian traditions Guru Purnima is the ancient, mythological Teachers’ Day in India. This festival has great importance for Indian academics and scholars. Indians celebrate this day by thanking their teachers as well as remembering past teachers and scholars.

Teno is an app for schools that facilitates the teachers to reduce the communication gap with students and their parents. They found Guru Purnima to be the most appropriate opportunity to pay a tribute to teachers. The prayer has been uploaded on sound cloud. The link of the same will be promoted and available on Facebook on this Guru Purnima.

Prayers are usually done by students in schools seeking a better and productive life. In this one the idea of prayer has been twisted and we hear the teachers doing prayers, pleading for a more sorted life. The prayer illustrates their everyday struggle in living up to the sky-scrapping expectations of students and their parents.

The prayer has been designed like a musical mélange of traditional eastern melody and full-fledged western orchestra, where a group of 4 singers including the renowned Hamshika Aiyer for Chmmak Challo from Ra-One, Chanda re from Eklavya and many more, lent their voice and live instruments including Acoustic guitar, bass guitar, cello, flute and violin, viola, shehnai were recorded for which some of the finest musicians flew down from Chennai who belongs to Illaiyaraaja and A.R. Rahman’s orchestra. 

Manish Bhatt, Founder Director, Scarecrow Communications said, "This is the first ever prayer by teachers towards the students and their parents. By creating this prayer we wanted to empathise with hurdles of teachers and show them rays of hope of a better day. The take away of the prayer is that teaching is not an easy job and teachers should be given their due respect. I believe Guru Purnima is the perfect time to bring this song to people's attention and rekindle the respect for teachers in everyone's mind.

Anurag Dixit of Teno said, "Teno is new age communication platform used by more than 500 schools across India to bring their Parent community closer & create a happier school-parent ecosystem. The app in a very small span of time has become a voice of tens of thousands of teachers, who in turn have shared millions of precious moments of joy with lacs of parents. 

This prayer is our earnest tribute to these super humans, teachers and gurus who are not only scripting a better tomorrow for our next generation but also gifting society a blissful today.”


Client: Teno

Client’s team: Anurag Dixit

Agency: Scarecrow Communications, Mumbai

Creative Team: Manish Bhatt, Kapil Tammal, Mustafa Kapasi, Shrenik Chheda, Saikat Sengupta, Lalit Sakurkar, Faraz Ahmed Ansari, Arnab Choudhury, Akansha Singh

Account Management Team: Arunava Sengupta , Amitabh Sreedharan, Kushank Jain

Singers: Hamsika Iyer, Kaizad Gherda, Francois Vincent Castellino,Shaanzeen Arthena

Music Composer: Rooshin Dalal


Guitar- Chandresh Kudwa-

Bass Guitar- Edward Avil

Cello & Shehnai- P.S. Ramachandran

Flute- Shashank P. Acharya

Violin & Viola: Jitendra Thakur

Sound Engineer- Kunal Dabholkar

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India