Top Story

e4m_logo.png

Home >> Advertising >> Article

Tendulkar bats for Aviva Life Insurance

21-July-2007
Font Size   16
Share
Tendulkar bats for Aviva Life Insurance

Aviva Life Insurance has launched a new campaign titled ‘Kal Par Control’. The new commercial features Sachin Tendulkar establishing the new brand thought. Publicis India is the creative agency. Nima DT Namchu, Senior Creative Director, Publicis India has worked on the campaign, while Soojit Sircar of Red Ice productions has directed the film.

Over the past years, Aviva has stood for empowerment, expressed as ‘Kal Par Control’ and as a natural progression the brand will now focus on the effect of empowerment, which is, living life spontaneously and freely today.

Speaking on the thought process, an official communiqué said, “The genesis of this campaign was the consumer insight that the uncertainties and worries about the future restrain you from enjoying your today and living freely and fully. Aviva can help you plan finances for your future needs so that your mind is tension-free and you can live life ‘khul ke’ today.”

The communiqué further said, “The film aims to establish the new brand thought and Sachin was a natural fit as his game embodies playing it ‘khul ke’.”

The film has a refreshing treatment, where one Sachin takes you through his and brand’s philosophy of life, about living tension-free and living life ‘khul ke’, while another Sachin is doing just that with a bunch of kids on the beach.

“There is an exuberance in the film, a sense of being set free, liberated. And that is really what the brand promise is.” the communiqué stated.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO