Bangalore-based Temple Advertising has been assigned the creative mandate for electric car Reva following a formal pitch involving 3-4 agencies. The size of the business is approximately Rs 4 crore. Reva has seen sporadic advertising in the past. At one point of time, Rediffusion Y&R Bangalore used to handle the business.
Brought to India by the Reva Electric Car Company Pvt Ltd, which commercialised its first electric car in the middle of 2001, Reva is positioned as a great option for city commuting. It is an environment-friendly, fully automatic, and cost-effective electric car, which requires easy charging.
Confirming the win, Srikanth VS, Director, Temple Advertising, said, “This is a very interesting category to work on, which is poised to change peoples’ attitude and their view towards this category. The move towards choosing an agency came with the simple idea that Reva needs to be seen. It’s an ideal vehicle for city commuting, which needs to be communicated.”
He further put the move to bring an agency on board as the first concerted push to bring to the fore an idea that was really ahead of its times and a vehicle that was suited best for city driving.
Advertising for Reva will be led by print, followed by digital. Though talks are still at a preliminary stage, it is unlikely that there would be a TVC, at least not immediately.
Some of the other clients handled by Temple Advertising include Kurlon, TVS, Vaakil, Deccan Chronicle, Wipro, and Satva, among others.