Hyderabad-based Tempest Advertising, part of the ComVort Group, is concentrating on reinforcing its top team to handle the growing business volume.
Tausif Malik, Business Development Director, Direm Marketing Services, is moving to Tempest Advertising as Branch Manager for its Pune office. Sachit Sadanandan has joined the Hyderabad branch as Creative Director. He moves from Solutions Integrated Marketing Services, Bangalore. Both Malik and Sadanandan will report to Turab Lakdawala, Managing Director, Tempest Advertising.
Talking about his mandate, Malik said, “I will service the existing clients, but my clear mandate is to develop the Pune market. I will also be involved with national pitches and in expanding the service portfolio of Tempest in CRM.”
According to Sadanandan, the clear mandate was “to raise the creative bar and make a mark for Tempest not only in India but across the ComVort Group network, which is spread across 49 countries serving over 1,600 clients”.
Malik began his career with Western Advertising and Marketing Services. He has also worked with leading marketing and communications agencies in Dubai, Oman, Kuwait and India.
Lakdawala said, “Our strategy of going beyond the brief has started paying rich dividends. Clients have started accepting the fact that in order to grow, the only way forward is to go beyond what has been done in the past, and an agency which thinks beyond the brief can play an important role in opening new avenues of growth. Sachit and Tausif will play an important role in fulfilling our objective of ‘growth with integrity’.”