Tejas Mehta has joined What’s Your Problem (WYP Brand Solutions Pvt. Ltd.) as Founder Member and Director – Strategy and Account Management
Mehta comes with over 12 years of experience, last as Senior Director - Strategy and Innovations, Mindshare. His advertising and communication experience has been in various disciplines; Account Management, Planning, Business Head, across Mainline, Digital and Media agencies. Having worked in agencies like Ogilvy One, Contract, Pinstorm, and Mindshare, with expertise in categories like Online services, Consumer Durables, Finance, Hardware (Paint), Media and Home Appliances. He’s helped built various brands including Asian Paints, Cadbury Dairy Milk, Disney, HSBC Jaguar Land Rover, Free Basics (FB), Castrol, Star Network, Byju, Diageo Portfolio, AdlabsImagica and Housing.com.
Commenting on his appointment, Amit Akali, Managing Partner & Creative Head at What's Your Problem said, “What’s Your Problem is unique in its offering. It’s not just a full service digital agency - it’s a truly integrated agency that offers everything (social media, website development, digital content, TVCs, print, outdoor, activation, brand positioning exercises, logo, packaging, etc.) a client needs by combining strategy, creative and technology expertise. Whatever be the marketing problem, we find a solution and execute it in the medium needed. We’ve been doing almost everything for some of the biggest clients in the country; ITC, Kotak, Franklin Templeton, Flipkart, Bharat Matrimony, Pico Sauces, CocoFly beverages, etc. over the last year. With Tejas coming in, we’re now poised for our next stage of growth.”
Tejas Mehta replaces Hammad Khan, who left recently for personal reasons.
“Tejas not only believes in our philosophy but has been working towards developing these integrated skill sets throughout his career. Very few people have this unique combination of experience across mainline, planning, strategy, creative, digital, content, running a business, etc. He’s had the opportunity to head businesses, allowing him to contribute to brands not only in their communication needs but also towards their business goals with some innovative solutions across traditional and new age media avenues. I believe he’s the right person, along with the founding team of Huzefa (Director – Creative and Content), Divya (Director – Creative and Art/Design), Praful and myself to lead the agency”, Akali added.
Speaking about his new role Mehta said, “With the emergence of multiple media channels and multitude of touch points within each channel, it is getting increasingly difficult for brands to cut through the clutter, hold consumer's attention and eventually strike a meaningful conversation. Brands are left with no option, but to look for ways to adapt to newer platforms and integrate the brand message without losing the core essence of the brand. Going forward this is what I wanted to explore for brands, clients and their businesses. When I started chatting with Huzi, Divya, Praful and Amit, I realized that is what was at the heart of WYP’s existence. ”
“I’ve been wanting to be a part of creating path breaking work, work that will be recognised in 'modern day marketing' – work that’s a true blend of creative ideas, deep rooted human insights, integrated across media touch points infused with technology as and when needed. And that’s only possible at agency that has problem solving and integration at the heart of its existence. What’s exciting is that we’re at the nascent stage of the agency, with WYP being just over a year old. Though that comes with its own set of challenges, it is an exciting time to come on board and shape the agency that I have all dreamt of working for. I Want to create a platform, where people would love to come and do their best body of work. The idea is to create smaller, hungrier teams, more united teams - no more silos, the only agenda being doing great work, ”Mehta added.
For the record, What’s Your Problem is the ‘digital focused integrated agency’ started by Amit Akali and the founding team last year and is the sister agency of Medulla Communications, The Healthcare Agency Of The Year at Cannes – also the most rewarded Indian agency across categories at Cannes this year. Over the last year a half WYP has worked on brands such as Flipkart, Kotak Securities, ITC Fabelle, Pico Sauces, Cocofly, Franklin Templeton, Bharat Matrimony, Wedding Wishlist, etc.